Gender representations in audiovisual productions.

Gender representations in audiovisual productions.
Leisure, Culture and Communication for Human Development
Pilar Rodriguez

Research areas: Gender and communication, audiovisual communication, cinema studies.

Rodriguez is a professor in the Department of Communication, Euroculture Master Erasmus Mundus, Master in Competitiveness and Innovation (MUCI), and PhD Program in Leisure, Culture and Communication and PhD Program in Competitiveness and Innovation. She is also the director of the PhD Program in Leisure, Culture and Communication for Human Development. Rodriguez is accredited by ANECA (2003) and has three sexenios (18 years recognised as a top-level researcher by the National Research Evaluation Agency) (CNEAI, 2012 and 2015).

Her latest publications include:

(2020). Ellas cuentan: Representaciones artísticas de la violencia en el País Vasco desde la perspectiva de género. Madrid: Dykinson (co-written with Cristina Ortiz).

Book chapters:
(2020) “Transgresión, compromiso y creación: Luisa Etxenike”, Ed. Moreno Seco, Mónica. Activistas, creadoras y transgresoras. Disidencias y representaciones. Madrid, Dykinson, pp. 191-216. ISBN: 978-84-1324-690-1.

Articles on academic journals:
(2018, with Fernando Bayón). “Ficciones de inmunidad en el cine contemporáneo europeo. Dos lecturas de los marcos sociales de la inmigración desde Welcome y Le Havre” Papeles del CEIC. International Journal on Collective Identity Research, 187, CEIC, UPV/EHU Press,

(2020, with Lisa Cuklanz). “New perspectives in feminist methodological research”, Investigaciones feministas, 11(2), 193-200.


More information:
The Communication Group is an interdisciplinary research unit. Officially recognised by the Basque Government with the highest category (A), it has a 119,000 euros funding for the 2019-2021 period. It counts on highly experienced researchers on different communication areas such as discourses, organisational communication, media studies, and marketing. The group aims to foster collaboration among its members, researchers from other departments, and other national and international universities. The froup has recent publications in the areas of Communication and Gender in top journals such as International Journal of Communication, Investigaciones Feministas and many others.
We are looking for PhD research candidate with strong background in at least one of the next areas:

Gender and/or feminist studies
Audiovisual studies

Researchers with experience in some of the above mentioned fields will be especially welcomed. Advanced command of English (C1 or equivalent) is desired. Knowledge of Spanish is not a requirement.
  • Social Sciences and Humanities (SOC)
The research group Communication encourages research proposals that focus on the new ways in which audiovisual productions communicate gender identities today. Cinematic and other audiovisual representations of gender linked to immigration and European identities are particularly welcomed. The research project should provide new, empirical knowledge that will enhance understanding of gender and migration, transnationalism and integration, and gendered migrant subjectivities. The project will also make significant contributions to theorisation of the relationship between migration, gender-construction and integration. Additionally, research projects that focus on European national identities are also welcomed.


1. Rodríguez, María Pilar and Cuklanz, Lisa (2020). “New perspectives in feminist methodological research”, Investigaciones feministas, 11(2), 193-200.

2. Rodríguez, María Pilar (2015). “European Cinema: Ethical Debates on Immigration Laws” in The Role of the Humanities in Times of Crisis. Madrid: Dykinson, pp. 73-92.

3. Rodríguez, María Pilar; Gutiérrez, Miren & Pando, María Jesús (2021). New feminist audiovisual industries. International Journal of Communication. Monographic number (Forthcoming)

4. Rodríguez, María Pilar & Stone, Rob (2015). Basque Cinema: A Cultural and Political History. London: IB Tauris.

5. Rodríguez, María Pilar & Ortiz, Cristina (2020). Ellas cuentan: Representaciones artísticas de la violencia en el País Vasco desde la perspectiva de género. Madrid: Dykinson.
– Competencias en educación audiovisual para estudiantes de bachillerato. Diputación Foral de Guipúzcoa, 2005.
– Estudios culturales y de los medios de comunicación: Informe y propuestas de desarrollo en la enseñanza universitaria, 2007.
– Igualdad de género en cine y televisión: legislación, realización y distribución. Análisis del panorama en el Estado español, Instituto de la Mujer, 2007.
– Igualdad y empleo. Diputación Foral de Guipúzcoa 2008/2009.
– Exilio y cine. Gobierno Vasco and MICINN, 2011.
– Basque Cinema: History, Politics and Arts. Leverhulme Fellowship (Rob Stone) 2012-2014.
– Gender Dimension in Communication Studies. Aristos Campus Mundus, 2012-2013.
– Meta-análisis para el estudio de los medios de comunicación y la publicidad. BEGIRA-Gobierno Vasco, 2014.
– Proyectos Paz y Convivencia Gobierno Vasco, 2015 and 2016.
– Escasez de vocaciones tecnológicas de las mujeres en Euskadi, Gobierno Vasco, 2017.
– GEARING ROLES: European Union (Horizon Program, Grant Agreement number 824536). Three million euros, 2018-2022.


The research project is defined as an interdisciplinary collaboration mainly through the combination of two areas of study: gender and feminist studies, and audiovisual studies. Qualitative methodologies are preferred and critical discourse analysis and specific theoretical tools belonging to gender and audiovisual disciplines are expected to be rigorously implemented. The interdisciplinary of this research proposal is guaranteed.
though the co-direction of experts from those different knowledge areas which will be able to address the research proposal. The ultimate aim of the proposal should be directed to contribute to develop new knowledge with social impact in terms of equality and social justice in the European Union.
Yes. We presently support (and even econcourage) co-direction of dissertations by one or two members of the Claustro of our Ph.D. programme in Leisure, Culture and Communication for Human Development, or adding another internal (University of Deusto) or external member. Additionally, we have strong partners such as Prof. Rob Stone (University of Birmingham) and Lisa Cuklanz (Boston College) who can co-direct this research project.
We will supervise the proposal to make sure that interdisciplinarity is a fundamental component of the research plan and that it will be implemented at every stage.
We are an interdisciplinary group and welcome interdisciplinary approaches. We write and publish in different areas (cinema, visual studies, journalism, communication studies, gender studies, literary and cultural studies, history, etc.), and more importantly, we often publish books and articles that are interdisciplinary in nature. We have recently edited two monographic numbers in two prestigious academic journals (Investigaciones feministas and International Journal of Communication) in which interdisicplinarity between gender studies and the other disciplines mentioned have been incoporated.

Aligned with the 2030 Agenda, the Horizon Europe missions and goals and the Basque Country Smart Specialisation Strategy, DEUSTO research blends competitiveness, innovation and technology to tackle challenges for communities, companies and public bodies in the region. Ageing and Wellbeing; Cultural and Creative Industries and Cities; Gender; Social Justice and Inclusion and Strengthening Participation are the focus of the 5 Interdisciplinary Research Platforms. Besides, advanced research units contribute to generate knowledge and innovative solutions in the fields of efficient and clean Energy, Industry 4.0 (advanced manufacturing, data analytics…), Health and Territory.


Our research has a high level of human and social perspective. We are therefore aligned with the H2020 priorities and the Sustainable Development Goals and expect the proposed topic to follow their guidelines for scientific excellence, human and social development, gender equality, and peace and justice. Gender equality (SDG 5) is not only a fundamental human right, but a necessary foundation for a peaceful, prosperous and sustainable world. Communication and media studies are a powerful way in which our gendered images are cronstructed and new knowledge in both methodological and theoretical tools is needed to advance gender equality and social justice.
It may be implemented if the situation is feasible as the research group counts on strong international relations with researchers from other countries and universities. As mentioned above, we have experience of co-direction of dissertations with Prof. Rob Stone (University of Birmingham) and Lisa Cuklanz (Boston College) such as Lora Markova’s: Imaginative Extension of the Self into Cultural Others: A conceptual model for building cross-cultural understanding in Europe via transcultural aesthetics (María Pilar Rodríguez & Rob Stone).


We have strong international collaborations with academic centers such as the University of Birmingham, Dartmouth College, and the University of Wisconsin. Previous exchanges and collaborations with these and other centres have taken place in the past years.

In addition, we have developed projects with a great number of public institutions, private organisations, and non-profit entities. Researchers and professors from our department have participated on collaborative projects with institutions as the Basque Government, EiTB (the Basque public television and radio organisation), and the Gipuzkoa Provincial Council.

Deusto Research works closely with more than 1250 organisations (public administration, business, non-profit organisations, education and training institutions, technology centres, etc.) in areas such as health, urban development, gender, social justice and inclusion, democratic participation, regional competitiveness and energy. Since 2014 DEUSTO has been involved in 89 international research projects and worked with more than 770 partner organisations. From data collection to the implementation and piloting phases, stakeholders have an active role throughout the research project life cycle.


The ultimate objective is to generate new knowledge that will contribute to eradicating new and hidden forms of discrimination and opposition to equality. Media portrayals of women and men are essential to either confirm or challenge gender representations. New methodological and theoretical advances in the field will be available through publications in top academic journals. Additionally, dissemination through conferences and research meetings as an opportunity to exchange best practices is expected.

We expect high academic achievement and social impact through collaborations with the civil society and relevant stakeholders according to the topic.

Deusto Research pursues societal impact that goes beyond academia focusing on the transformation of today’s society, leading to fairer and more diverse societies, where inclusive social development and welfare are enhanced.


DEUSTO research internationalisation strategy pursues innovation through the participation in international research and innovation initiatives (H2020 projects, Innovation Radar)


Inclusion is an underlying principle of the 6i Dirs project. The leadership vocation of the University of Deusto goes hand in hand with its aspiration to excellence and quality and a firm commitment to social justice and inclusion. The Interdisciplinary Platform on Social Justice and Inclusion articulates interdisciplinary collaborations and channel research efforts for contributing to social justice and more inclusive and fairer societies.
Deusto recognises gender equality as a key driver for sustainable development and inclusive growth across regions, and believes that equality of academic opportunity for women is key. The Interdisciplinary Research Platform on Gender is a dynamic vehicle that teams up experts from different areas of knowledge with the dual purpose of fostering collaboration and integrating existing expertise to address society’s emerging challenges on gender issues. (
Moreover, to seek real inclusion for people with specific support needs, the 6i Dirs project ensures equal rights and opportunities with respect to access to the programme and the acquisition of the skills expected to achieve the PhD and enhance their career development and future employability. All vacancies on the Euraxess EU portal bear the Science4refugee logo to encourage refugees to apply for them. Furthermore, DEUSTO is a partner of the Scholars At Risk Network (SAR), which offers safety to scholars facing grave threats.